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06 / Brand · 2024

Adora Salonsbranding

Branding support across identity, salons and marketing material.

Client
Adora Salons
Type
Brand
Year
2024
Delivered
Brand identity · Guidelines · Marketing material
Scope
Identity + guidelines
Type
Salon brand
Material
Print + digital
Handover
Self-managed

01 /

The challenge

The salons looked like a different business every time you walked in or opened a flyer. The identity had drifted, and there was no single source of truth — each manager had applied their own interpretation, and new material was designed from scratch every time.

02 /

What we did

  1. 01

    Worked with the team on the identity end to end: mark, type, colour and voice — the full system, not just a logo.

  2. 02

    Carried it through salon material and marketing so it holds together everywhere: signage, price lists, appointment cards, social posts, staff uniforms.

  3. 03

    Left the team with guidelines they can apply themselves as new material is needed — clear rules for what stays fixed and what can flex, so the brand does not drift again.

03 /

Outcome

A brand the salons can run with, applied consistently across every touchpoint. New material is produced faster because the rules already exist, and the salons now read as one brand wherever a customer meets them.

Built with

  • Figma
  • Brand strategy
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