E-commerce storefront rebuilt for speedand conversion

01 /

The challenge

The existing storefront was a patchwork of plugins and custom code. Every new feature made it slower, and the checkout — the one part that directly makes money — had five steps and a high abandonment rate.

02 /

What we did

1. 01

   Rebuilt the storefront on a modern stack with server-side rendering, so pages are fast on first paint and on slow connections.

2. 02

   Simplified the checkout to three steps, removing fields that were not strictly required and adding guest checkout.

3. 03

   Cut page weight by removing unused scripts and deferring non-critical JavaScript, so the store works on mid-range phones.

4. 04

   Built a component library so the team can assemble new promotion pages without a developer.

03 /

Outcome

A storefront that loads fast, converts better, and the team can update themselves. Checkout abandonment dropped, and new promotions go up in hours rather than days.